Explore your Opportunities!
 
Marketing and Entrepreneurship

 

WHO is the instructor?

Mr. Patrick Graham has been teaching marketing, management, and entrepreneurship in the Saginaw area for over ten years. His educational background includes a Bachelor's Degree from Eastern New Mexico University, with a double major in Marketing and Finance and a minor in Management; and a Master's Degree from Eastern Michigan University in Marketing Education. He is an adjunct professor at Eastern Michigan University instructing graduate courses in Methods of Teaching Marketing, and Methods of Teaching Entrepreneurship. He is currently authoring a new high school textbook in Entrepreneurship and is an entrepreneur himself! He invests in real estate, selling over the Internet, and is even involved in the production of hardwood lumber. He's worked in management in various industries, and maintains close contact with leaders in the marketing field. His energy level, devotion to the profession of teaching marketing and management, and his real concern for his students make him a vital link between students and their business career.

WHAT special clubs or student organizations is the program involved with?

DECA is a co-curricular, student-centered organization specifically designed to provide activities that will motivate high school and college students to learn marketing, management and entrepreneurial competencies that will prepare them to become skilled, employable workers in the field of marketing and management. DECA-As an integral part of marketing education, DECA enhances the training of students with interests in marketing, management, and entrepreneurship. It promotes competency-based, competitive marketing events and achievement/recognition activities at the local, state, and national levels.
Saginaw Career Complex DECA is recognized as having one of the most enthusiastic and activity based chapters in Michigan. With a history of having state officers and a nationally recognized advisor, Saginaw Career Complex DECA members have an edge on their peers.

WHICH students participated in competitions, which allowed them to demonstrate their expertise in marketing and entrepreneurship, and were recognized as outstanding students?

MEET  THE  WINNERS:

 

 

 

 

 

 

Philippe and Patrick, juniors enrolled in the Marketing and Entrepreneurship program at the Saginaw Career Complex , demonstrated their proficiency in skills identified by occupational practitioners as essential to success in the District DECA Competitions.  

During competition, Philippe and Patrick, also students at Nouvel Catholic Central High School, participated in the Vehicles and Petroleum Marketing Series Event.   As participants in this event, Philippe and Patrick   had to accomplish a task by translating what they have learned into effective, efficient and spontaneous action.   In addition to being evaluated on performance indicators validated by industry representatives, they were also evaluated on their understanding of communication skills, analytical skills, critical thinking/problem-solving skills, production skills, and their ability to prioritize and manage time wisely.   Philippe and Patrick were able to pull it all together and walked away as winners.

Congratulations on two high quality performances!

 

 

 

 

 

 

 

Emma and Shavein, two successful seniors in the Marketing and Entrepreneurship program at the Saginaw Career Complex , are deserving recipients of the National Marketing Education Honor Award.   This award highlights and recognizes marketing education students for their exemplary achievement in academic excellence, leadership skills, involvement in DECA, and community and school service.

In order to receive this honor, Emma, also a student at Heritage High, and Shavein, a SASA student, have met the following criteria: participation in DECA at the national level; achievement of senior status; attainment of an overall cumulative grade point average of at least 3.2 for the seven previous semesters; and participation in at least three of the areas listed under DECA activities, leadership and involvement in DECA.  

Congratulations to both young ladies for this outstanding achievement!

 

 

 

 

 

 

 

 

Shavein and Emma, two seniors enrolled in the Marketing and Entrepreneurship program at the Saginaw Career Complex , united to participate in the District DECA Leadership Conference, while Melissa and Brandi, two other students in the same program, united to form another team and participated in the same conference.

As participants in the Business Law and Ethics Management Team Decision Making Event, Shavein, a student at SASA; Emma, a Heritage High student; and Melissa and Brandi, both students at Freeland High; demonstrated the ability to analyze one or a combination of elements essential to the effective operation of a business, which included contracts, product liability, employment, and types of business ownership.   In addition, social values that could be argued from various vantage points were evaluated too.   The students also demonstrated their understanding of the importance of communication skills, analytical skills, critical thinking skills, problem-solving skills, production skills, teamwork, and time management and walked away as winners.

Congratulations on  high quality performances!

 

WHAT certifications can I achieve or work toward in the Marketing andEntrepreneurhsip program?

Students may earn a Marketable Skills Certificate. The marketable skills certification process provides students with the opportunity to demonstrate, document, and defend their achievement of employer validated standards and competencies. Achievement of the marketable skills certification should improve the likelihood of success in future employment and/or a continuing educational program.

WHAT college credits can I earn in the Marketing and Entrepreneurship program?

Post Secondary Institution Course Name Credits
Delta College GB 145 Principles of Sales 3 credits
Delta College GB 153 Introduction to Business 3 credits